B2B SaaS · Europe · Direct editor access
Earned coverage in the publications your buyers read. Your brand gains authority in search and visibility in AI Overviews from the same story.
Where our stories land
B2B SaaS · EU · UK · FR
The premise
Every B2B SaaS company has a story worth covering — a moment, an angle, a category shift. We help you find the one your market already wants to hear, and place it with the journalists who move that market.
The moment
Series B · €28M · Index Ventures
The angle
Why European B2B payments are finally getting competitive
The fit
Isabelle K. · Sifted · B2B SaaS & fintech desk
Story angles
We help you identify the one your company can tell best — and the moment to tell it.
A new product, a major feature, a market expansion. Moments that signal momentum and give journalists something concrete to cover.
A fundraising round is one of the strongest signals of momentum in B2B SaaS. We position the story around your market and your vision.
Entering a new European market is a story. We frame the why behind the move in a way that resonates with the press in that market.
Original data about your market gives journalists something exclusive. We help you turn your internal knowledge into a story the press wants to cover.
When your market is shifting, being cited as an expert in that shift puts your brand at the center of a conversation your buyers are already following.
Significant customer growth, key partnerships, or market validation. Numbers that signal your product is working in the market.
Process
Five steps. Direct journalist relationships. One team from briefing to placement.
We start with a conversation about your company, your market, and your moment. We identify what makes your brand worth covering and where the right publications are.
What we explore
We develop the editorial angle and key messages with you. The writing stays with your team. We make sure the story lands the way journalists want to receive it.
What gets built
We select the journalists and publications best positioned to cover your story. Each one chosen based on their coverage history and their audience.
How we select
Each pitch is written for that journalist and that publication. We reach out through direct relationships built across the European B2B tech press.
How we pitch
Every placement tracked and reported. You see the publication, the reach, and where your brand appears as a result.
What you see
Client voice
We had a product launch in France and had no idea how to approach the local press. Roalink supported us through the whole process and got us published in the key publications in our market.
Geoffrey Beldjord
Co-founder · Fullstage.fr
What's included
Every campaign works the same way — story, access, measurement.
Editorial consulting & positioning
The angle journalists will actually want to cover.
Media mapping & journalist selection
Targeted by beat, audience fit, and coverage history.
Direct outreach
Personal pitches through direct editor relationships.
Dedicated account manager
Assigned from day one. Owns your campaign end to end.
Private channel
Direct line to your team and ours — decisions in hours, not days.
Live reporting platform
Every placement, every milestone — live in your dashboard.
Impact tracking
Reach, authority, search & AI lift from each placement.
AI citation monitoring
See where ChatGPT, Perplexity & Gemini surface your brand.
Roalink Academy
Training access for your in-house team. Editorial briefing playbooks, journalist-relationship fundamentals, and workshops on storytelling for B2B — your team compounds press fluency alongside us.
Authority, through the press.
A 30-minute call. We identify the stories your brand can tell and the publications that will cover them.
